In collaboration with
Julie Warming Fick Andersen
Lisa Christina Egeris Svendsen
Grete Johansson
Designs that frame the pearl
We created a collection of jewelry for the sustainable pearl company, Marc’Harit.
The company wanted jewelry designs "without too much noise".
Designs that framed the pearl.
Millennials as target group.
Since pearls and precious metals are relatively expensive, we decided on Millennials as our target group. They are more likely to be able to afford, while still being a younger target, which we wanted to target.
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Interviewing women of target group:
- They particularly like white and round pearls.
- Like modern jewelry with pearls, but dislike if the jewelry becomes too “formal”.
- Would pay for good quality jewelry which they can mix and use in different settings.
We wanted to make designs that could match this need.
Design Drivers
Sustainability (branding)
Positive impact (branding)
Nature (branding)
White Pearls
Playful
Simple lines
Texture
The Breeze Earrings
The Cooling Ring
The Still Bracelet
The Ease Necklace
The Ease Necklace
The Tranquility Earrings
The Flow Earrings
The Calm Ring
