The Sincere Collection
A jewelry collection for Hultquist Copenhagen.
With the purpose of being mass produced.
In collaboration with:
Kamma Emilie Trier Engel
Vasila Vasileva Hristova
Joana Ferro
The story behind
In the tale of the pandemic, comfort has become a new sense of aesthetic. We have embraced the softness and comfort of our homes, which is reflected in the way we dress.
Many can relate to the pressure of having to dress up to go out - and have secretly enjoyed staying at home, where there are no social expectations of one’s appearances.
Now, as the world is opening up, we adjust our routines once again, and we feel a need for upholding our newfound casual life approach and the feeling of empowerment that this gives us.
This collection embraces the homebody aesthetic.
We now need jewelry that will look natural with this aesthetics.
The Designs
The collection is designed to be so clean and simple, that it could easily be worn with any outfit.
It has a stringent and Nordic feel, yet with soft shapes and folds that fit within the comfort and softness of a warm duvet and the cozy surroundings of our home.
The look of the collection also speaks to consumers outside of Scandinavia as it exudes “designed in Copenhagen”.
Design Drivers
Genuine
Honest
Unveiled
Pure
Serene
The collection is divided into 5 groups, according to the type of fold and shape that it is built off.
Genuine
This group represents the triangle shape, with different sizes and twists.
The overall looks of the pieces are soft and gentle, and it gives a sense of comfort and casual wear.
Honest
This group represent the square shapes. Two pairs of asymmetrical ear studs, which can be sold as a pair or as individual pieces, as well as combined with other pieces and brooch.
Unveiled
These designs have sharper fold, making them look slightly more stringent and defined, which offers a more edgy and bold look.
Pure
Each shape of the pieces can be used in different types of jewelry. They can be transformed into charms, pendants, studs. They can be scaled up and down - the possibilities of the collection are endless.
Serene
The collection offers two adjustable rings that are designed to fit more than one size. The rings can be worn with any of the other pieces in the collection, as well as other jewelry, because of the use of gold and silver together.